Working with the Media – Creating a Positive Working Relationship

Training Duration: 1 Days

|

Learning Fields: ,

The media is more widespread and pervasive than it’s ever been and its reach is growing all the time.

Overview

The media is more widespread and pervasive than it’s ever been and its reach is growing all the time. Depending on your line of work or hobbies, or just a plain twist of fate, you could end up being the answer part of a question-and-answer session with a member of the media. It’s easy to become nervous or tongue-tied when being in this situation. Plenty of people get distracted when they consider that what they are saying could very soon be on some news organization’s website or Twitter feed. Being uneasy is perfectly understandable, but you can learn to deal with the media, on a one-off basis, or as a recurring situation. This module will give you the tools you need when dealing with the media and putting your best foot forward without putting your foot in your mouth.

Module Value

This module supports capacity-building programmes by strengthening individual and team performance in institutional and organizational contexts. It can be adapted to public sector institutions, international development projects, and corporate environments, and integrated into broader reform or performance improvement initiatives.

Learning Objectives

  • Prepare for an interview
  • Be interviewed successfully
  • Craft a media statement
  • Develop and issue a press release
  • Understand libel and slander
  • Develop a media package
  • Understand various media outlets
  • Build relationships with the media

Core Content Areas

  • Being Interviewed
  • Providing Information to the Media
  • Developing a Media Package
  • Press Releases
  • Developing Media Relationships

Practical Applications

  • Case-based discussion
  • Guided exercises
  • Group reflection
  • Action planning for workplace application
Discuss This Module