Promoting a Marketing Webinar

Training Duration: 1 Days

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Learning Fields: ,

Webinars are an affordable and effective tool for connecting with your staff, customers and your online community.

Overview

Webinars are an affordable and effective tool for connecting with your staff, customers and your online community. As someone who already has the skills to create webinars — from the structure and content to how to use webinar platform technology — you are ready to join the thousands of companies and entrepreneurs using webinars to promote their products and grow their revenue. This module focuses on the essential steps to promoting a marketing webinar that connects with your target audience and generates your desired results.

Module Value

This module supports capacity-building programmes by strengthening individual and team performance in institutional and organizational contexts. It can be adapted to public sector institutions, international development projects, and corporate environments, and integrated into broader reform or performance improvement initiatives.

Learning Objectives

  • Define the marketing objectives of a webinar.
  • Create an attendee avatar to connect with the target audience.
  • Create and use a lead magnet to support registration.
  • Develop a promotion strategy aligned with the ideal participant profile.
  • Explore the potential of joint ventures in webinar promotion.
  • Create a practical webinar marketing calendar.

Core Content Areas

  • The Webinar
  • The Participant
  • Lead Magnets
  • Promotion Strategy
  • Joint Ventures
  • Landing Pages
  • Re-Evaluating

Practical Applications

  • Case-based discussion
  • Guided exercises
  • Group reflection
  • Action planning for workplace application
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