Entrepreneurship 101

Training Duration: 3 Days

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Learning Fields: ,

Wouldn’t it be nice to be your own boss, work on your own schedule, and make money doing something that you’re passionate about?

Overview

Wouldn’t it be nice to be your own boss, work on your own schedule, and make money doing something that you’re passionate about? Millions of people around the world are living that dream and running their own business. This three-day module will teach you the basics of entrepreneurship. You’ll consider if entrepreneurship is right for you and learn the basic steps of creating your own business. At the end of the module, you’ll have a solid foundation to start your entrepreneurial journey.

Module Value

This module supports capacity-building programmes by strengthening individual and team performance in institutional and organizational contexts. It can be adapted to public sector institutions, international development projects, and corporate environments, and integrated into broader reform or performance improvement initiatives.

Learning Objectives

  • Assess your own entrepreneurial capabilities
  • Outline and evaluate a business and product idea
  • Identify your target market and customers
  • Develop your value proposition
  • Understand different types of business ownership and structures
  • Evaluate franchising and business purchasing opportunities
  • Create key business planning documents
  • Create financial projections for your business and gather funding
  • Create a product development plan, marketing plan, & sales strategy
  • Identify ways to protect your intellectual property
  • Describe effective ways to brand your product
  • Launch and grow your business
  • Demonstrate the behaviours of an entrepreneurial leader
  • Find appropriate resources to help you on your journey

Core Content Areas

  • What it takes to make it
  • Resources to consider
  • Laying the groundwork
  • Building on your business idea
  • Business ownership options
  • Key documents to prepare
  • Gathering funding and developing your product
  • Creating a sales and marketing strategy
  • Branding 101
  • Setting up your office
  • Launching the business
  • Keeping the business moving
  • Being an entrepreneurial leader
  • Bringing it all together

Practical Applications

  • Case-based discussion
  • Guided exercises
  • Group reflection
  • Action planning for workplace application
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